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I'm back! Let's Talk about How Greenwashing is Ruining the Environment

Greenwashing is the act of misleading consumers into thinking that an organization or product has sustainable or eco-friendly practices when it really doesn’t. One of the biggest problems with greenwashing is that it gives consumers the false impression that their purchases will help the environment, when they really won’t. For example, organic companies might mislead consumers by using green labels and symbols on their packaging to make them think they are purchasing eco-friendly products, when in reality they are not organic at all. Unfortunately, this damages real efforts to protect the environment by making people think they can help even when they cannot.



What Is Greenwashing?

Though some consumers have become more conscious of how their purchases impact our environment, most are still under-informed. Many products that purport to be environmentally-friendly aren’t actually all that green – a phenomenon known as greenwashing. But what exactly does it mean to greenwash?


Why Do Companies Greenwash?

There are a few reasons companies might greenwash, but they all boil down to one thing: money. They greenwash because it makes them look better in consumers’ eyes and helps them sell more of their products.


Companies that want to appear environmentally friendly will often make misleading statements about their practices or attach confusing labels that don’t really mean anything at all. This type of marketing is sometimes called green washing because it leaves consumers with an impression that something is much cleaner than it actually is. For example, some manufacturers have labeled car waxes as natural even though they contain chemicals like petroleum distillates or propylene glycol; others market wood-stained decks as environmentally friendly when pressure-treated wood contains formaldehyde and other hazardous chemicals; still others market coffee pods by claiming that they're made from biodegradable materials even though it's only true if you compost your coffee grounds within 18 months!


Some fashion brands have been caught greenwashing clothing items—intentionally trying to mislead customers into thinking certain clothing is eco-friendly—by adding ambiguous terms like natural, green, or eco to product tags without actually providing any information on how it was manufactured. Fashions meant for wear once and then discarded for new trends can put a massive strain on our landfills, many of which haven't been audited since 1999 or before.


Even if Americans stopped buying completely new textiles tomorrow, we would need decades before we recovered what’s already out there. That means regardless of whether people buy less clothing (which has its own environmental impact), recycling these clothes after they reach an appropriate end of life won't reduce burden until at least 2050.


In Praise of Blockchain Technology

A distributed ledger system, blockchain is a growing list of records (blocks) that are linked using cryptography. Each new record contains a cryptographic hash of the previous block, a timestamp and transaction data. Decentralized consensus has therefore been achieved with a peer-to-peer network. With no central point of failure or single point of attack, blockchain’s open and accessible nature makes it incorruptible. Its transparency ensures trust in an increasingly untrusting world.




What Is Blockchain Technology?

Blockchain technology has been hyped for years as a way to revolutionize a number of industries, from banking to real estate. But what is blockchain? Blockchain technology was invented to support cryptocurrencies like Bitcoin and Ethereum, but it can be used in almost any industry to streamline operations, secure transactions and share data.


What Are The Benefits Of Using Blockchain Technology?

We’ve all heard of blockchain technology by now, especially in relation to cryptocurrency. So, what exactly is it? Well, here are just a few reasons why blockchain has so many benefits and why we need it in our day-to-day lives.


Conclusion

How Blockchain Technology will Save our Environment: The most important change in society has come from us leveraging technology to incentivize good behavior. We see it everywhere, from holding people accountable for their actions on social media to building a community around people who get healthy with FitBit. Incentivizing green practices on blockchain would foster collaboration and innovation across industries. It would reward companies that invest in clean energy, prioritize sustainability practices and work together to share innovations that positively impact our environment.


Would you like to learn more about whether your brand is at risk of greenwashing and/or whether and how your should implement which blockchain technology? I love those questions and have been writing, speaking and consulting about this since 2019.


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