If we want to continue enjoying fashion, which I am a firm advocate of, we must take responsibility for our actions. Clearly, the numbers don't lie. The largest fast fashion brands generate an annual income of multiple billions of $. How? Thanks to us. We buy clothes that are aesthetically pleasing, similar to what we see from fashion shows, BUT, the quality is close to garbage. If you have watched the documentary The TRUE COST, you will understand why the clothes we buy from such brands are suspiciously affordable. Yes, suspiciously.