Sustainability is the buzzword the 21st Century, but not everyone understands its true meaning, or actively chooses to ignore it. How come? Sustainability threatens the image of fast fashion brands. An image that has been so sacred to them and that has been built in secrecy. Are their supply chains and marketing schemes transparent? The cat is out of the bag however thanks to the documentary the TRUE COST, Fashion Revolution and the Ellen MacArthur Foundation, just to name a few.